Have you ever wondered why 98% of your web traffic leaves your site without submitting the slightest bit of information— no form fill, no chat, no inbound call, nothing? Well, we did. In fact, in January 2020 we researched 50+ non-profit universities offering and...
If the pandemic has made one thing clear-healthcare professionals are in high demand. In fact, at every level, there is a growing need for healthcare workers, specifically pre-licensure and post-licensure graduates. You combine this high demand with growing...
We hope all is well with you and your efforts. Sales or admissions cadence is the number of interactions you have with a prospect. Based on our semi-annual mystery shops, schools fail to reach out enough to prospects and most schools do not integrate their touches in...
Can we all agree that Amazon and Airbnb are disruptive companies in mature industries? Can we also agree that they have both radically transformed their respective spaces, undercutting their competition by creating a whole new customer experience at better prices?...
The champagne has been popped. The confetti dropped. And, if you’re like most schools, your new year goals are engraved on whiteboards across campus. But, now what? Any idea on how you will turn all those wishes and aspirations into action and results? Fortunately,...
Perhaps you read this account recently in the October 8 edition of Inside Higher Ed. If not, it is well worth your time, along with our thoughts on the state of “speed-to-lead” times in online admissions, and what it all means for your university. Excerpted from...