by Greg Swinhart | Dec 31, 2016 | Resources
Happy New Year! What are the ideal strategies for reaching your enrollment goals? First, from our perspective, institutions must recognize that the student journey has changed and a new student acquisition model in required. With the seismic shifts in the prospect’s...
by Greg Swinhart | Dec 28, 2016 | Resources
At educationconnex we are truly grateful to our university partners. Since 2008 we have been helping non-profit universities grow enrollment through strategic marketing and recruitment solutions and 2016 was an amazing year of growth at educationconnex. We are...
by Greg Swinhart | Dec 22, 2016 | Resources
Every year, the American Association of Inside Sales Professionals (AA-ISP) surveys sales leaders and reps to determine their top challenges and the findings apply to inside recruitment and enrollment efforts. This year, more than 300 people responded to the survey...
by Greg Swinhart | Dec 14, 2016 | Resources
The world has gone mobile. Here are some interesting stats on mobile in 2015: · 51% of emails were opened on a mobile device · Mobile ad spending grew 3x faster than non-mobile · Mobile surpassed desktop for paid search · 100% of Facebook’s ad revenue growth was in...
by Greg Swinhart | Dec 10, 2016 | Resources
Is your school missing opportunities? Unfortunately university marketing departments are missing opportunities for generating the most valuable lead: inbound calls. According to Google, inbound calls are high Intent calls in fact they convert 30%-35% higher than...