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What are the best practices for lead response management?
How should universities respond to their leads? Inside Sales recently studied over 3 years of data and 15,000 web based leads and here are some interesting insights based on that study: The goal of a response management system is to maximize results and minimize...6 Marketing campaigns that Drive Traffic and Conversion
Krista Bunskoek, blogging for Wishpond(http://blog.wishpond.com/post/81396364370/21-ways-to-generate-leads-from-your-landing-page) offers fascinating insights on generating high quality inquiries. When applied to a university’s web site, these marketing campaigns will...Why do you need to optimize your landing pages?
The goal of your landing page is to drive inquiries and an optimized landing page is what turns a visitor, browsing the internet, into a student enrolled in your program Let’s put the value of optimizing your landing page in concrete numbers: Landing pages facilitate...
