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Your Enrollment Resource Blog

6 Marketing campaigns that Drive Traffic and Conversion

Krista Bunskoek, blogging for Wishpond(http://blog.wishpond.com/post/81396364370/21-ways-to-generate-leads-from-your-landing-page) offers fascinating insights on generating high quality inquiries. When applied to a university’s web site, these marketing campaigns will...

Why do you need to optimize your landing pages?

The goal of your landing page is to drive inquiries and an optimized landing page is what turns a visitor, browsing the internet, into a student enrolled in your program Let’s put the value of optimizing your landing page in concrete numbers: Landing pages facilitate...