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Students Are Digital Natives, But Edu Marketing Teams Aren’t – Questions for Your Marketing Team

by Greg Swinhart | Oct 20, 2020 | Resources

Presidents and Provosts, Are you wondering if your marketing dollars are driving the activity? Question: Does your school’s website deliver 60% of your lead volume? Too often we see internal marketing departments disconnected from the concept of lead generation...

Three Things You Need To Consider When Evaluating Your Marketing Spend

by Greg Swinhart | Oct 1, 2020 | Reach More/Enroll More Blog, Resources

The Art of Spending Wisely Are you getting the lead volume and lead quality you need to grow your online and graduate programs? With the seismic shifts in the prospect’s journey, increased competition and a variety of potential tools, marketers are planning...