Did you know there are approximately 30 million people who started but did not complete a college degree? According to 2021 NCES data, the retention rate for part-time bachelor’s students is 45 percent. That presents a huge opportunity for universities! There...
The champagne has been popped. The confetti dropped. And, if you’re like most schools, your new year goals are engraved on whiteboards across campus. But, now what? Any idea on how you will turn all those wishes and aspirations into action and results? Here’s a major...
It seems like all we hear about is doom and gloom. Rising student expectations, increased competition, the demographic cliff, reduced ROI on ad spending, digital ad fatigue, etc. What makes dominant online universities like SNHU, Liberty, WGU, and GCU so successful?...
Consider These Areas Before You Decide Your Enrollment Marketing Budget As you approach budgeting for next fiscal year, here are several things you need to consider when evaluating your marketing spend and effectiveness. Question: Are you struggling with your return...
Here are seven things you need to consider when evaluating your marketing spend and effectiveness. Are you struggling with your return on ad spend and getting the lead volume and lead quality you need to grow your online and graduate programs? With the seismic shifts...
The aftermath of the pandemic and increased fierce competition amongst universities, and mobile search have caused rapid changes in higher education. These shifts have created a new type of prospective student, executing a novel kind of college search –...