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Winning With Working Adults
The aftermath of the pandemic and increased fierce competition amongst universities, and mobile search have caused rapid changes in higher education. These shifts have created a new type of prospective student, executing a novel kind of college search –...
7 Keys to Re-Recruit Stop-Outs
Everyone is aware that there are approximately 30 million people who started but did not complete a college degree. The good news, according to new research by the National Student Clearinghouse Research Center, the national six-year completion rate for the 2015...
Three Things You Need To Consider When Evaluating Your Marketing Spend
The Art of Spending Wisely Are you getting the lead volume and lead quality you need to grow your online and graduate programs? With the seismic shifts in the prospect’s journey, increased competition and a variety of potential tools, marketers are planning...
President’s & Provosts: Students Are Digital Natives, Edu Marketing Teams Aren’t Since Traditional Student List Acquisition Isn’t Going to Work, What Will?
Presidents and Provosts, You already know that your undergraduate prospects are digital natives. In today’s fast-moving world, this fact is obvious. What is less apparent is how well your marketing strategies address this reality. Ask yourself this simple... Strategies and Marketing Paradigms for the New Normal
You already know that your undergraduate prospects are digital natives. In today’s fast-moving world, this fact is obvious. What is less apparent is how well your marketing strategies address this reality. Ask yourself this simple question: Is your marketing strategy...
