In today’s crowded market, where personalization and relevance are key competitive advantages, optimizing for inbound calls or using voice outreach may seem outdated. But as it turns out, that might not be entirely true. As daunting as voice outreach may be, it still...
Like many universities, you’re likely dedicating substantial time to navigating the ever-evolving marketing landscape. Recently, marketing strategies have undergone significant changes. It’s a challenge that keeps you awake at night, given the high stakes...
Did you know there are approximately 30 million people who started but did not complete a college degree? According to 2021 NCES data, the retention rate for part-time bachelor’s students is 45 percent. That presents a huge opportunity for universities! There...
The champagne has been popped. The confetti dropped. And, if you’re like most schools, your new year goals are engraved on whiteboards across campus. But, now what? Any idea on how you will turn all those wishes and aspirations into action and results? Here’s a major...
It seems like all we hear about is doom and gloom. Rising student expectations, increased competition, the demographic cliff, reduced ROI on ad spending, digital ad fatigue, etc. What makes dominant online universities like SNHU, Liberty, WGU, and GCU so successful?...
Consider These Areas Before You Decide Your Enrollment Marketing Budget As you approach budgeting for next fiscal year, here are several things you need to consider when evaluating your marketing spend and effectiveness. Question: Are you struggling with your return...