by Greg Swinhart | Jan 24, 2016 | Resources
Since 2008 we have helped non-profit universities grow total enrollment through strategic marketing and conversion solutions and we have identified six key factors that improve contact rate and conversion: 1. Immediate response: Dial prospects within 5 minutes of...
by Greg Swinhart | Jan 17, 2016 | Resources
Increase quality inquiries by 30% Massive Mobile Engagement is transforming enrollment marketing by driving more inbound phone calls. Inbound calls are better than digital submissions; they are high intent and seek immediate information and they convert better. These...
by Greg Swinhart | Jan 12, 2016 | Resources
Is your school missing opportunities? Unfortunately university marketing departments are missing opportunities for generating the most valuable lead: inbound calls. According to Google, inbound calls are high Intent calls in fact they convert 30%-35% higher than...
by Greg Swinhart | Jan 8, 2016 | Resources
The world has gone mobile. Here are some interesting stats on mobile in 2015: · 51% of emails were opened on a mobile device · Mobile ad spending grew 3x faster than non-mobile · Mobile surpassed desktop for paid search · 100% of Facebook’s ad revenue growth was in...
by Greg Swinhart | Jan 3, 2016 | Resources
Happy New Year! With the seismic shifts in the prospect’s journey, increased completion and a variety of potential tools, marketers are planning for 2016 with greater uncertainty than ever before. Today, the customer journey is full is multi-directional wandering as...