Like many universities, you’re likely dedicating substantial time to navigating the ever-evolving marketing landscape. Recently, marketing strategies have undergone significant changes. It’s a challenge that keeps you awake at night, given the high stakes and the pivotal role of finding the right digital strategy while staying within budget.
The good news? You can achieve the results you’re looking for! You can leverage quality inquiries that enable you to reach program-specific enrollment goals.
Over the past decade, Education Connex has effectively managed millions in paid search budgets. Like you, we’re adapting to the changing times, constantly asking ourselves: How can you drive sustainable growth for your university within a fiercely competitive environment?
What methods can you employ to foster sustainable growth amidst a highly competitive and costly environment? Here are three strategies to empower your university to excel and thrive and get the results you’ve been searching for.
Strategy 1: Leverage Automation & AI
Automation and machine learning are here to stay, leaving no institution immune to the need for advancing technologies. Using AI and automation can significantly boost efficiency and results with the correct oversight. Leverage automation so your team can focus more on strategic organizational objectives that drive enrollment. This allows you to free up more internal team time to focus your attention where you need it the most to help you avoid time-consuming manual operations that impact organizational success without depending on incremental media spend.
Strategy 2: Use Enhanced Measurement, Attribution and Data Management
University marketing and enrollment organizations are overburdened with data while starving for insight. It is also easy to rest on the comfortable, traditional KPIs when a more sophisticated pathway becomes challenging to navigate. Leverage data-driven attribution, across all digital channels and properties, to clarify and increase channel-based ROI to achieve business and enrollment objectives. Drive your growth by harnessing an understanding of consumer intent. Allow your team to dive even deeper into your data to gain insight into campaigns that better inform your overall marketing strategy, decision-making and investment strategy.
Strategy 3: Work the Leads
Lead generation without follow up is a waste of money. As marketers you work hard to generate the leads. As the digital age grows, communication channels such as email, texts, and social have also grown. With the rise in new communication channels, it may seem like phone calls are a thing of the past, but nothing could be farther from the truth. Voice communication is alive and well, and if anything, now is the time to rethink your voice outreach.
Better conversations drive higher conversion. Engage at a personal level. Increase contact and drive enrollment with personalized, real-human, outreach to prospects.
Partner with us. We are the industry experts. What sets EdConnex apart is its unparalleled industry knowledge, cultivated through years of experience navigating the intricacies of paid search. Paid search strategies vary greatly by industry, and we understand the importance and competitive advantage of having a dedicated campaign manager with university experience and a performance-driven approach. Our experts not only craft and execute strategies, but they also ensure that they are always updated and well-versed in the latest industry changes and emerging campaign types. This is critical in an ever-changing environment where staying informed and up-to-date can be challenging.
Combining these benefits with our personalized approach creates a compelling value proposition, positioning you to achieve outstanding results in today’s fiercely competitive market.
Whether you’re navigating the marketing and advertising landscape alone, or unhappy with the results (or service) you’re currently getting from your outside agency, we welcome the opportunity to show you how we can make your life a whole lot easier.
Want to learn more? Call us today at 877-434-1828 or email me at gswinhart@educationconnex.com. We’ll help you reach more, and enroll more.
