by Greg Swinhart | Jan 27, 2017 | Resources
Krista Bunskoek, blogging for Wishpond(http://blog.wishpond.com/post/81396364370/21-ways-to-generate-leads-from-your-landing-page) offers fascinating insights on generating high quality inquiries. When applied to a university’s web site, these marketing campaigns will...
by Greg Swinhart | Jan 20, 2017 | Resources
Have a New Year’s resolution? Your President does. Do your goals match theirs? Are you and your team focused on achieving the right metrics? Here are the Top 5 Strategies for growing enrollment: 1. Integrate admissions and marketing with a common measurement for...
by Greg Swinhart | Jan 12, 2017 | Resources
Sales or admissions cadence is the number of interactions you have with a prospect. Based on our semi-annual mystery shops, schools fail to reach out enough to prospects and most schools do not integrate their touches in a cohesive strategy that includes phone,...
by Greg Swinhart | Jan 8, 2017 | Resources
With the rise in mobile device usage, and particularly mobile search, digital marketing is driving phone calls. Marketers need to optimize their mobile strategies to take advantage of the inbound calls. Our live inbound lead qualification & application generation...