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Christian University Leader, Ever Wonder If You’re Wasting Marketing Dollars? You Probably Are.
Speed to lead or speed-to-contact is the elapsed time between someone submitting information via a form and a LIVE, real-human response from your team. Conventional wisdom says the sooner you engage your leads with a live phone call after that initial point of...
Christian University President, Ever Wonder If You’re Wasting Marketing Dollars? You Probably Are.
Speed to lead or speed-to-contact is the elapsed time between someone submitting information via a form and a LIVE, real-human response from your team. Conventional wisdom says the sooner you engage your leads with a live phone call after that initial point of...
Students Are Digital Natives, But Edu Marketing Teams Aren’t – Questions for Your Marketing Team
Presidents and Provosts, Are you wondering if your marketing dollars are driving the activity? Question: Does your school’s website deliver 60% of your lead volume? Too often we see internal marketing departments disconnected from the concept of lead generation...