No doubt that online learning has triggered a decisive change in the business model of colleges and universities. What’s next? According to Karen D. McKeown, formerly a Graduate Fellow in Health Policy at The Heritage Foundation and author of Can Online Learning...
Paying for leads? Is there a better lead generation model? Free leads. Too many institutions are focused on paid lead generation instead of capitalizing on the highest performing lead type – organic leads. As a marketer, you understand that speed and agility are...
We believe that colleges understand who their student is, but it’s the other areas where they struggle. Relative to product, do you know why your program is better than your immediate competitor’s program? Today many programs are “vanilla” or “me too” especially...
Be there when they call, chat live or inquire. Live answering. Always. Unavailable? Ditch the voicemail; when it comes to making meaningful connections, humans beat robots. Immediate, live answering in critical as mobile search and Click-To-Call accounts for...
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