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Reach More. Enroll More.

Your Enrollment Resource Blog

Why Inbound Marketing?

Here are 6 Reasons Are you considering changes to your marketing approach and trying to see which areas to invest? Optimize your inbound marketing increase Return On Enrollment Investment. Specifically, Inbound works for the reasons: 1. An increase or lift of 25%...

Inbound v Outbound: Our Point Of View

Inbound marketing represents “new marketing” that relies on earning a prospect’s trust and interest instead of buying it. Organic inquiries convert higher as they build a relationship and create a better informed prospect and ambassador for the brand. Outbound...

Increase Inquiries From Existing Traffic

Too often university marketing departments consider investing paid media for web traffic before they consider boosting conversion on the existing site. We survey many universities and have established simple best practice to increase on-page conversion and increase...

How To Increase Lead to Contact

There is revolution underway in non-traditional and graduate enrollment. Approaches that have been working are no longer getting the same results. The internet, the aftermath of the recession and increased fierce competition has caused seismic and rapid change in...