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Your Enrollment Resource Blog
Inbound v Outbound: Our Point Of View
Inbound marketing represents “new marketing” that relies on earning a prospect’s trust and interest instead of buying it. Organic inquiries convert higher as they build a relationship and create a better informed prospect and ambassador for the brand. Outbound...Increase Inquiries From Existing Traffic
Too often university marketing departments consider investing paid media for web traffic before they consider boosting conversion on the existing site. We survey many universities and have established simple best practice to increase on-page conversion and increase...How To Increase Lead to Contact
There is revolution underway in non-traditional and graduate enrollment. Approaches that have been working are no longer getting the same results. The internet, the aftermath of the recession and increased fierce competition has caused seismic and rapid change in...Data – Driven Enrollment Funnel Management For Graduate & Non-Traditional Learners
Does any of this sound familiar? You leave for Spring Break only to return to learn you are 70% of where you need to be for the Summer Term. What happened? What will you do? Here are critical questions: 1. Which students will enroll? 2. What are the key indicators or...
