by Greg Swinhart | Mar 30, 2016 | Resources
Here are 6 Reasons Are you considering changes to your marketing approach and trying to see which areas to invest? Optimize your inbound marketing increase Return On Enrollment Investment. Specifically, Inbound works for the reasons: 1. An increase or lift of 25%...
by Greg Swinhart | Mar 24, 2016 | Resources
Inbound marketing represents “new marketing” that relies on earning a prospect’s trust and interest instead of buying it. Organic inquiries convert higher as they build a relationship and create a better informed prospect and ambassador for the brand. Outbound...
by Greg Swinhart | Mar 19, 2016 | Resources
Too often university marketing departments consider investing paid media for web traffic before they consider boosting conversion on the existing site. We survey many universities and have established simple best practice to increase on-page conversion and increase...
by Greg Swinhart | Mar 14, 2016 | Resources
There is revolution underway in non-traditional and graduate enrollment. Approaches that have been working are no longer getting the same results. The internet, the aftermath of the recession and increased fierce competition has caused seismic and rapid change in...
by Greg Swinhart | Mar 7, 2016 | Resources
Does any of this sound familiar? You leave for Spring Break only to return to learn you are 70% of where you need to be for the Summer Term. What happened? What will you do? Here are critical questions: 1. Which students will enroll? 2. What are the key indicators or...