Step 2: Develop the right strategy for your university.

“Right tactics” at the “right time” to the “right audience” to meet strategic objectives.

Strategy is at the heart of effective marketing and enrollment. Our assessment findings and research will produce valuable insights for your university. Developing key enrollment strategies is often overlooked in favor of executing tactics. We develop research/data-driven marketing strategies that drive profitable and scalable revenue over the long term.

We research and then apply the right tactics at the right time to the right audiences to meet strategic objectives. Analytics provide clarity on what is working and what is not working by allowing us to capture meaningful data and measure performance to optimize multi-channel digital campaigns.

 Our strategies and implementation of best practices consistently achieve the following marketing objectives for generating program specific inquiries:

 1. Improve On-page Conversion 

2. Measure and Optimize Organic Search Lead Generation 

3. Win in Mobile 

4. Maximize Paid Media Channel Performance 

5. Refine the Targeting Methodologies 

6. Optimize Media Mix 

7. Integrate Social Media 

8. Test into Re-marketing via Google Display and Facebook Ads 

9. Measure digital lift with traditional media

Step 3: Implement Strategy

Determining the right channels for your marketing efforts.

There are lots of channels in which a university can direct their marketing efforts. We can help you choose the right channels. We have core capability and deep knowledge in the following media channels:

Search Engine Optimization: Transform existing website traffic into leads  Convert more website traffic into additional leads without growing or increasing media spending. We’ve developed customizable tools and strategies that quickly increase lead generation on your most valuable leads: inbound traffic sources. No coding required. We typically increase your lead volume on your highest converting prospects across your website by as much as 20%

Mobile “Right Here! Right Now!” 

50-60% of edu searches are on mobile devices. That’s a startling and telling statistic. In 2015, Google introduced the concept of micro-moments. They put a name to a behavior that, thanks to mobile, is pervasive. What it means is simple: prospects expect an immediate answer in the moment they want to know, go, do, or buy. They demand immediate, useful and personalized information, and immediate  response. Let’s be clear; there is a big difference between being mobile- enabled and truly mobile-friendly. Is your institution ready? Is your strategy mobile-friendly and optimized? We create and execute mobile strategies that turn those micro-moments into spectacular experiences

Paid Search, Affordable & Targeted

Our paid media optimization process centers on prudent, efficient and agile investment. We specialize in smarter keyword and placement strategies; emphasis on campaign structure; hands-on campaign research, management, analysis, optimization & testing; continual landing page testing and optimization; and aggressive integration of new media channels. 

Paid Social: Quality Content, Proper Budgeting, and Lots of Testing 

Social media has become a noisy space with lots of brands promoting content. We create content that keeps your customer’s attention—short, sweet, and to the point. Best of all, our content boosts your website presence to the specific audience you want to reach.

 

Display: Creating Enticing and Engaging Digital Display Ads That Get Results  By establishing clear goals and objectives, choosing the right tools, and building the right creative for the right audience, we build awareness and deliver ROI with both broad and contextual display marketing. In short, we do it all for you.

Don’t Go it Alone. Call Us Today.

877-434-1828

 

Let Us Be Your Admissions Department