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Christian University Leader, Ever Wonder If You’re Wasting Marketing Dollars? You Probably Are.
Speed to lead or speed-to-contact is the elapsed time between someone submitting information via a form and a LIVE, real-human response from your team. Conventional wisdom says the sooner you engage your leads with a live phone call after that initial point of...
Christian University President, Ever Wonder If You’re Wasting Marketing Dollars? You Probably Are.
Speed to lead or speed-to-contact is the elapsed time between someone submitting information via a form and a LIVE, real-human response from your team. Conventional wisdom says the sooner you engage your leads with a live phone call after that initial point of...
Students Are Digital Natives, But Edu Marketing Teams Aren’t – Questions for Your Marketing Team
Presidents and Provosts, Are you wondering if your marketing dollars are driving the activity? Question: Does your school’s website deliver 60% of your lead volume? Too often we see internal marketing departments disconnected from the concept of lead generation...
Three Things You Need To Consider When Evaluating Your Marketing Spend
The Art of Spending Wisely Are you getting the lead volume and lead quality you need to grow your online and graduate programs? With the seismic shifts in the prospect’s journey, increased competition and a variety of potential tools, marketers are planning...
President’s & Provosts: Students Are Digital Natives, Edu Marketing Teams Aren’t Since Traditional Student List Acquisition Isn’t Going to Work, What Will?
Presidents and Provosts, You already know that your undergraduate prospects are digital natives. In today’s fast-moving world, this fact is obvious. What is less apparent is how well your marketing strategies address this reality. Ask yourself this simple...
