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Three Things You Need To Consider When Evaluating Your Marketing Spend
The Art of Spending Wisely Are you getting the lead volume and lead quality you need to grow your online and graduate programs? With the seismic shifts in the prospect’s journey, increased competition and a variety of potential tools, marketers are planning...
President’s & Provosts: Students Are Digital Natives, Edu Marketing Teams Aren’t Since Traditional Student List Acquisition Isn’t Going to Work, What Will?
Presidents and Provosts, You already know that your undergraduate prospects are digital natives. In today’s fast-moving world, this fact is obvious. What is less apparent is how well your marketing strategies address this reality. Ask yourself this simple... Strategies and Marketing Paradigms for the New Normal
You already know that your undergraduate prospects are digital natives. In today’s fast-moving world, this fact is obvious. What is less apparent is how well your marketing strategies address this reality. Ask yourself this simple question: Is your marketing strategy...
What Amazon and Southern New Hampshire University Can Teach Us About Seminary Growth
Can we all agree that Amazon and Southern New Hampshire University are disruptive organizations in mature industries? Can we also agree that they have radically transformed their respective spaces, undercutting their competition by creating a whole new customer...
2020 Mystery Shop
Have you ever wondered why 98% of your web traffic leaves your site without submitting the slightest bit of information— no form fill, no chat, no inbound call, nothing? Well, we did. In fact, in January 2020 we researched 50+ non-profit universities offering and...
