Marketers, we know you work hard trying to generate leads for your graduate and online programs and it can be frustrating when you’re generating leads but getting little to no conversions. So, what are the possible reasons? Here are five common reasons your...
This blog is the second part of our POV on what makes the dominant online brands successful. It seems like all we hear is doom and gloom. Rising student expectations, increased competition, the demographic cliff, reduced ROI on ad spending, digital ad fatigue, etc....
It seems like all we hear about is doom and gloom. Rising student expectations, increased competition, the demographic cliff, reduced ROI on ad spending, digital ad fatigue, etc. What makes dominant online universities like SNHU, Liberty, WGU, and GCU so successful?...
When we speak with schools, we often hear that they are texting instead of calling. In fact, most schools are texting, instead of calling! Big decisions, big-ticket items, and life-changing decisions are not made with text. Sure, text messaging may be simple and...
Consider These Areas Before You Decide Your Enrollment Marketing Budget As you approach budgeting for next fiscal year, here are several things you need to consider when evaluating your marketing spend and effectiveness. Question: Are you struggling with your return...
The champagne has been popped. The confetti dropped. And, if you’re like most schools, your new year goals are engraved on whiteboards across campus. But, now what? Any idea on how you will turn all those wishes and aspirations into action and results? Here’s a major...