Conventional wisdom says the sooner you engage your leads with a live person, the better. Seems like a no brainer, doesn’t it? If You Can’t Engage Your Leads ASAP, Chances Are Someone Else Will. Every minute counts. Typically prospects for undergraduate programs...
Here are seven things you need to consider when evaluating your marketing spend and effectiveness. Are you struggling with your return on ad spend and getting the lead volume and lead quality you need to grow your online and graduate programs? With the seismic shifts...
The aftermath of the pandemic and increased fierce competition amongst universities, and mobile search have caused rapid changes in higher education. These shifts have created a new type of prospective student, executing a novel kind of college search –...
Everyone is aware that there are approximately 30 million people who started but did not complete a college degree. The good news, according to new research by the National Student Clearinghouse Research Center, the national six-year completion rate for the 2015...
Happy New Year! Ask yourself this: If you added just a single percent to your enrollment conversion, how much more revenue would that bring to your institution? Here are five strategies that are often overlooked or under-resourced at universities, but if deployed can...
I hope all is well with you and your enrollment efforts. Hopefully, you’re vigorously nodding your head with the satisfaction that comes from knowing your well-placed strategies have led to a positive return on your marketing investment. That’s the way it...