Too often university marketing departments consider investing paid media for web traffic before they consider boosting conversion on the existing site. We survey many universities and have established simple best practice to increase on-page conversion and increase high-intent inquiries to main EDU website. Key to increasing conversion are the following:
· Purposeful Content
· Form Structure
· Calls-to-Action
· Response Devices
· Landing Page Structure and Optimization
Very often these simple, inexpensive refinements yield big returns. We help make university marketing and admissions teams better at what they do; we provide solutions and execute strategies that enable them to grow total enrollment. We have the expertise and experience, data driven strategies to improve performance. Let us know if we can help you.
Greg Swinhart is a Co-Founder of educationconnex and since 2008 has worked with university partners to grow total enrollment.
