We believe that colleges understand who their student is, but it’s the other areas where they struggle. Relative to product, do you know why your program is better than your immediate competitor’s program?
Today many programs are “vanilla” or “me too” especially online programs offering similar features and benefits. The competitive landscape has dramatically changed with the struggles of the for-profits and emergence of national non-profits and regional state schools. Do you understand who your competition is and why your programs are better? We make university marketing and admissions teams better at what they do, by providing solutions and executing strategies that grow total enrollment.