The aftermath of the pandemic and increased fierce competition amongst universities, and mobile search have caused rapid changes in higher education. These shifts have created a new type of prospective student, executing a novel kind of college search –...
Everyone is aware that there are approximately 30 million people who started but did not complete a college degree. The good news, according to new research by the National Student Clearinghouse Research Center, the national six-year completion rate for the 2015...
The Art of Spending Wisely Are you getting the lead volume and lead quality you need to grow your online and graduate programs? With the seismic shifts in the prospect’s journey, increased competition and a variety of potential tools, marketers are planning...
Presidents and Provosts, You already know that your undergraduate prospects are digital natives. In today’s fast-moving world, this fact is obvious. What is less apparent is how well your marketing strategies address this reality. Ask yourself this simple...
You already know that your undergraduate prospects are digital natives. In today’s fast-moving world, this fact is obvious. What is less apparent is how well your marketing strategies address this reality. Ask yourself this simple question: Is your marketing strategy...
Can we all agree that Amazon and Southern New Hampshire University are disruptive organizations in mature industries? Can we also agree that they have radically transformed their respective spaces, undercutting their competition by creating a whole new customer...