We hope all is well with you and your efforts.
Sales or admissions cadence is the number of interactions you have with a prospect. Based on our semi-annual mystery shops, schools fail to reach out enough to prospects and most schools do not integrate their touches in a cohesive strategy that includes phone, voicemail, SMS, email, print and Facebook or Google re-marketing. In today’s landscape multiple tools are needed to drive impressions or interactions that can be the difference maker.
First, immediate response or speed-to-contact is critical. If all things are equal (price, program & preferred modality), the school to reach out first usually wins and in a post COVID-19 landscape, it will be more competitive and challenging than ever before. Every minute counts. According to Harvard Business Review, there is a short life for online leads, “Companies that try to contact potential customers within an hour of receiving queries are nearly 7 times as likely to have meaningful conversations with key decision makers as firms that try to contact prospects even an hour later. Yet only 37% of companies respond to queries within an hour. ”You could be losing thousands in tuition revenue due to poor response time. So, before you tackle anything else, put your speed-to-contact rate at the top of your to-do list.
Once you are confident you are responding with lightning speed, we recommend the following sequence within 21 business days from prospect inquiry 6/3/2/6/2/3:
* 6 Phone Calls – vary the times and days
* 3 Voicemails – vary the messages, times and days
* 2 SMS – Day 1 and Day 21
* 6 Emails – drop emails alternating days
* 2 Print Pieces – these don’t need to be expensive
* 3 Facebook or Google Remarketing.
The objective is to stay positioned and “front-of-mind” with prospects as they consider multiple institutions.
Want to improve prospect engagement and grow enrollment? Call us today at 877-434-1828. We’ll help you reach more, enroll more. Or Email Me .
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Check Out Resources Section and access past blogs and white papers and case studies that share best practices that can help your university grow total enrollment
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Since 2008, Education Connex has helped non-profit universities grow enrollment, providing the tools and strategies that will lead to a positive return on marketing investment. We create and capture demand, then convert it into a spectacular student experience. Let us help your university bridge the gap between admissions and marketing.
Our student-focused solutions leverage our expertise, your data and your brand to acquire new students. Our people, process, solutions, and technology platform produce better student experience and higher enrollment.