Good news! It is possible to grow employer partnerships that produce revenue this academic year. Better yet, it’s easier than you might have thought. As you already know, your working adult students (employees) want professional growth and tuition assistance. And...
We Adapt to Evolving Student Paradigms Using A Data-Driven Strategies If you’re like most universities, you are probably spending quite a bit of time figuring out how to maneuver more effectively in today’s changing marketing and advertising landscape. And one thing...
By definition, Customer Experience (CX) is an aggregate of a customer’s A-Z experience with a brand. Sounds lofty, right? But, in reality, it’s an entirely personal affair that all boils down to how you make those you aim to serve feel. And it’s a question every...
There has never been a more critical time for the Christians and Christian Universities to be heard. It is becoming more difficult with increased competition from state universities, increased secularization and increased media costs presenting challenges to Christian...
As marketing strategies have moved away from affiliate marketing and focused on quality, inbound inquiries with branded search and SEO, the question we’re being asked is speed-to-lead or speed-to-contact still an important element of enrollment conversion? The...
Are you tired of spending money on increasing web traffic but you’re not seeing an increase in enrollment? In internet marketing, conversion optimization, also known as conversion rate optimization, is a system for increasing the percentage of visitors to a website...