There has never been a more critical time for the Christians and Christian Universities to be heard. It is becoming more difficult with increased competition from state universities, increased secularization and increased media costs presenting challenges to Christian universities.
The media landscape is changing rapidly and is often hostile to Christian dialogue. Are you aware that Franklin Graham was banned from Facebook for 24 hours in 2018 for a post he made two years earlier in 2016? In April of 2018 Concordia Publishing House was informed that all CPH remarketing ads were “disabled due to a violation of Google’s policy for advertising based on interests and location.” The disapproval resulted from the fact that the items in the ad and on the CPH website refer to “Jesus and/or the Bible.” They were informed that they could, “1) remove all items that refer to Jesus or the Bible and proceed to use the remarketing ads, or 2) use a different type of Google ad product.”
Google’s Religious Belief in Personalized Advertising Policy disables Christian Universities from using remarketing strategies. We believe this is unfair and restricts legitimate free speech and it becomes more expensive to market. We’re helping our clients remain undeterred by Google’s actions and stay in front and connect with interested traffic by using all available avenues to connect people to Christ through their university.
We recently had two prominent Christian Universities informed by Google that their remarketing ads were “disabled due to a violation of Google’s policy for advertising based on interests and location.” This denied these institutions the ability to remarket web traffic via Google’s search engine (web traffic that has visited THEIR respective school’s website).
We are supporting our schools with unique remarketing and retargeting strategies and as a company continuously examining alternative channels so we can quickly adapt to a changing digital landscape. How will you remain undeterred by Google’s actions and connect interested traffic to your university? If we can help, please let us know.