The champagne has been popped. The confetti dropped. And, if you’re like most schools, your new year goals are engraved on whiteboards across campus. But, now what? Any idea on how you will turn all those wishes and aspirations into action and results?
Fortunately, you don’t have to have all the answers. We’re here to help.
In fact, we’re calling it our New Year’s Resolution—helping you realize all your enrollment goals.
Since 2008, Education Connex has helped non-profit universities grow enrollment in a cost-effective and meaningful way. We understand how challenging it is to turn goals into results.
A New Student Journey
Today, the student journey is multi-directional
With the seismic shifts in the prospect’s journey, increased competition and a variety of potential tools, marketers are planning for 2020 with greater uncertainty than ever before. Today, the student journey is multi-directional wandering as they seek out information, but also as information is delivered to users unsolicited—all of which shapes their experience.
The result is a student journey that is as easy to predict as the random flight patterns of butterflies. And predicting which branch, much-less which tree or forest, these butterflies will land on leaves today’s marketing organizations scratching their heads. In a day and time with more data collection than previously imaginable (BIG Data)—patterns in the mountains of data can be just as indiscernible as defining patterns in the flight of those same butterflies.
Direct Response & Awareness are Vital
Successful marketers of today and tomorrow are influencing the space between the beginning (awareness) and the consideration set (desire). Random as nature—naturally random. Human nature, we are not that predictable. Therefore, both direct response and inbound marketing strategies are vital. We’re working with our clients on both, but generally, we believe the significant opportunities are increasing web traffic & on-page conversion to increase inquiries and applications.
Together Let’s Make 2020 Your Best Year Yet!
Please let us know how we can help you grow. As always, we look forward to serving you.
Happy New Year!
Senior Vice President