Speed to lead or speed-to-contact is the elapsed time between someone submitting information via a form and a LIVE, real-human response from your team. Conventional wisdom says the sooner you engage your leads with a live phone call after that initial point of...
University Marketing & Enrollment Leaders, You already know that your undergraduate prospects are digital natives. In today’s fast-moving world, this fact is obvious. What is less apparent is how well your marketing strategies address this reality. Ask...
Speed to lead or speed-to-contact is the elapsed time between someone submitting information via a form and a LIVE, real-human response from your team. Conventional wisdom says the sooner you engage your leads with a live phone call after that initial point of...
Speed to lead or speed-to-contact is the elapsed time between someone submitting information via a form and a LIVE, real-human response from your team. Conventional wisdom says the sooner you engage your leads with a live phone call after that initial point of...
Presidents and Provosts, Are you wondering if your marketing dollars are driving the activity? Question: Does your school’s website deliver 60% of your lead volume? Too often we see internal marketing departments disconnected from the concept of lead generation...
The Art of Spending Wisely Are you getting the lead volume and lead quality you need to grow your online and graduate programs? With the seismic shifts in the prospect’s journey, increased competition and a variety of potential tools, marketers are planning...