I hope all is well with you and your enrollment efforts. Hopefully, you’re vigorously nodding your head with the satisfaction that comes from knowing your well-placed strategies have led to a positive return on your marketing investment. That’s the way it...
We’re a data-driven society. Companies want to know the rich qualitative feedback behind the marketing tactics they deploy. And, fortunately, consumers want to be heard. So, companies leverage surveys – a tool to get the information they need while...
Ask yourself this: If you added just a single percent to your enrollment conversion, how much more revenue would that bring to your institution? Here are five strategies that are often overlooked or under-resourced at universities, but if deployed can lift...
Are bad reviews hurting your brand? Or are you not getting enough reviews? Reviews are often highly influential for guiding perceptions about a company or organization. In our survey of universities, too few schools promote and leverage reviews from their most...
Universities have some of the most demanding customers in the world: students. As digital natives, your students have access to the entire world’s information at their fingertips, instantly, when they want it and how they want it. In other words, their...
According to a study conducted by Velocify, 62% of inquiries will spend three or more hours researching before requesting information via a form-fill, inbound call or live chat. The “new” prospect is better informed and more demanding. While the prospect’s behavior...