The aftermath of the pandemic and increased fierce competition amongst universities, and mobile search have caused rapid changes in higher education. These shifts have created a new type of prospective student, executing a novel kind of college search –...
Everyone is aware that there are approximately 30 million people who started but did not complete a college degree. The good news, according to new research by the National Student Clearinghouse Research Center, the national six-year completion rate for the 2015...
Happy New Year! Ask yourself this: If you added just a single percent to your enrollment conversion, how much more revenue would that bring to your institution? Here are five strategies that are often overlooked or under-resourced at universities, but if deployed can...
I hope all is well with you and your enrollment efforts. Hopefully, you’re vigorously nodding your head with the satisfaction that comes from knowing your well-placed strategies have led to a positive return on your marketing investment. That’s the way it...
We’re a data-driven society. Companies want to know the rich qualitative feedback behind the marketing tactics they deploy. And, fortunately, consumers want to be heard. So, companies leverage surveys – a tool to get the information they need while...