There is revolution underway in non-traditional and graduate enrollment. Approaches that have been working are no longer getting the same results. The internet, the aftermath of the recession and increased fierce competition has caused seismic and rapid change in higher education. These shifts have created a new type of prospective student executing a new type of college search.
Today’s prospect expects immediate response, so before you tackle anything put lead – to – contact at the top of the list. Speed, follow – up tactics, and professional persistence are critical factors in conversion. While many universities are struggling to grow their non-traditional and graduate programs, many schools are growing and thriving.
What are successful enrollment teams doing differently?
In Winning Enrollment Tactics for Growing Graduate and Non-Traditional Programs (DOWNLOAD FROM OUR RESOURCE LIBRARY) we examine strategic factors, tactics and behaviors and share our findings. We make a university marketers and admissions teams better at what they do, we provide solutions and execute strategies that enable them to grow total enrollment. We have the expertise and experience, data driven strategies to improve performance.
Greg Swinhart is a Co-Founder of educationconnex and since 2008 has worked with university partners to grow total enrollment.