Presidents and Provosts,
You already know that your undergraduate prospects are digital natives. In today’s fast-moving world, this fact is obvious. What is less apparent is how well your marketing strategies address this reality. Ask yourself this simple question:
Is your university’s marketing strategy designed for digital natives, or does it still rely on match sites and outdated lists of test-takers. And if you honestly answered the latter, you probably know that all these lists are now more difficult and expensive to acquire and will have a lower yield. You also know that something has to change.
Isn’t it time to finally execute a digital strategy that is uniquely designed for digital natives?
If you’re not sure how to get started, don’t worry, we’re here to help. We’re Education Connex and here’s what we believe (which is also what makes us different):
We believe: Search is the driving force in today’s new normal. As marketers adapt to meet shifting consumer behaviors and new market demands, better marketing and search plays a critical role in digital marketing strategies. Better marketing should not be more expensive. In fact, it’s less expensive…and easier to measure. Even for non-marketers. Search is highly targeted, easy to attribute and the data should be tied to a Cost=Per-Enrollment. We measure total enrollment conversion (not just CPI or CPC) so we increase total enrollment.
And while we’re at it, we can also help you crush your competition in Google & Facebook. Whether you need someone to manage all of your social or need the guidance and strategic support to get started, we can help.
We believe: Brand is overrated.
Sorry, but it’s true. Unfortunately, schools exaggerate the importance of their brand, and thus over-rely on awareness media and branding. While brand marketing often has the goal of awareness, which aides in conversion, it doesn’t necessarily produce it. Direct marketing has one goal: Convert prospects to customers or, more simply, drive sales. Awareness and branding are expensive, low yield, and very difficult to measure, attribute, and monetize. Today, too many marketing departments and large enrollment service providers have hidden behind acquired lists, elaborate and expensive comm flows, targeting suspects only to miss out on real organic prospects who raise their hand for information. Direct, exclusive digital strategies, led by search, drive higher quality inquiries, and enrollments.
We believe: Opportunities abound for increasing organic inquiries.
Get more and spend less! Who would pass on that opportunity, right? You’d be surprised. Right now, prospects are waiting on your institution’s website! Better yet, they’re eager to connect and get to know your school. Yes, it’s true. All you need to do is leverage those students in a meaningful way. And we’ll help you do it-increasing your school’s organic inquiries by engaging with your students 1-1. Better yet, we can help recruit all students!
We believe: Forget Residential vs. Online vs. Graduate, Now It’s Just Student (Singular) The purpose of direct digital marketing is to have people interact with your website and get information quickly and simply. The goal should be to start the conversation and not expect to generate an application. School websites don’t convert because schools demand too much from the user i.e., Tell Us What You Are” many prospects don’t know which type of student they are – they just want to speak to someone or get information.
Fortunately, more schools are starting to recognize that they need to become better direct marketers and are now exploring enrollment marketing options that look beyond standardized test lists or chasing shiny toys that don’t generate actual students. Today’s forward-looking schools are finally beginning to change the marketing tactics associated with recruiting traditional students.
The only remaining question is this: will you be one of them?
Call us today, and we’ll help you get started.