In our series entitled, Winning Enrollment Tactics for Growing Graduate and Non-Traditional Programs we continue to examine the behaviors, key factors (strategic and tactical) that separate the great from the average enrollment efforts. Successful universities create and promote the key factors of difference of their programs. The enrollment teams view their programs as the key product to promote the differences between their institution and competitors as a part of a unique and spectacular conversion experience.
· Program or “product” focused.
· Spectacular conversion path
· Holistic Enrollment
· Approach: Admissions and Marketing are one team
· Mature Lead Management Process
Visit our resources and download our white paper entitled, Winning Enrollment Tactics for Growing Graduate and Non-Traditional Programs which discusses how enrollment winners are behaving and operating differently in the current landscape. Overall, these top enrollment teams have adapted by creating a new culture and leveraging strategies as well as tactics that are radically different from those that have been left behind. There is a specific combination of behavior and tactics that enrollment winners follow, to achieve outcomes that others do not. These factors set successful enrollment efforts apart.
Jeff Swinhart is a Co-Founder of educationconnex and since 2008 has worked with university partners to grow total enrollment.