I hope all is well with you and your enrollment efforts.
Hopefully, you’re vigorously nodding your head with the satisfaction that comes from knowing your well-placed strategies have led to a positive return on your marketing investment.
That’s the way it should be.
Of course, we all know better. Consider this sobering statistic:
90 percent of all leads don’t convert within 30 days.
That’s a lot of un-mined potential. And it’s not that schools don’t have a strategy in place. They do. The problem is that they don’t have the right strategy. And without the right strategy, it is almost impossible to maintain a sustainable marketing investment. Your valuable leads will either choose another institution or, worse yet, choose not to attend an institution atall.
Quite frankly, neither solution helps anybody. But, there is hope.
Re-engage, revive, and enroll your past inquiries through a meaningful and sustainable strategy that will boost conversion rates and bring you the results you deserve.
As a leader in higher education you know that competition for working adultshas intensified and a result, enrollment leaders are challenged to hit highertargets with the same or fewer resources, requiring them to capitalize on everyinquiry opportunity.
In research by Velocify, 3.5 million inquiries were analyzed andrevealed that combining the right volume of emails and phone calls can yieldoptimal conversion.
The major takeaways from research include the following:
1. Speed to contact is the single largest driver to lead conversion.
2. Calling inquiries a minimum of six times during their peak enrollment
period is critical.
3. Conversion rates can be further increased by properly timing contact
There is time to impact the Fall 2017 Start. Let us know if we can help you.
The EducationConnex Conversion Solution
At EducationConnex, we’ve built a customized solution to reconnect your school with potential students that have already inquired but didn’t enroll. We leverage outbound calls, emails and print to prospects to re-engage and re-educate them about your institution, all while differentiating your institution from competitors who only follow-up within the first 30 days.
Our Conversion Solution is:
- Cost effective: You pay only per qualified inquiry
- Simple: Our approach is data driven with all the scripts developed for you
- Persistent: We offer a multiple attempt approach, executing several calls throughout a 30-day period
Since 2008 we have helped non-profit universities grow enrollment. Now, let us help you. Let us provide you with the strategies that will lead to a positive return on your marketing investment.
After all, it’s the way it should be.
If we can help you convert more leads, call us at 877-434-1828 or email Greg at firstname.lastname@example.org. We’re here to help your university succeed.