Step up your enrollment efforts by visiting our blog over the next weeks as we share 7 Keys to Increasing Enrollment Conversion. In addition to learning 7 Keys to Increasing Enrollment Conversion now you’ll discover:
- How to increase and capture more high quality inquiries without spending more money on marketing
- How to beat your competition with quality response
- When and how you should contact your leads
- How to significantly increase contact rates
- Increase contact and conversion rates with effective call sequencing
- Build out an ideal call strategy based on millions of lead records analyzed
- Leverage the most important factor for contacting and converting more prospective students
In this post we explore the Right Inquiry Capture and Attribution (including measuring and attributing inbound phone calls)
Key 6 – Right Inquiry Capture and Attribution (including measuring and attributing inbound phone calls)
Capture every lead! Measure and monetize it. The most common approach to increase enrollment is to increase marketing. Too often universities overlook inquiry capture and attribution. Leverage Live Chat and Toll Free Numbers and other response devices on your main web site and landing pages and measure the growth. Typically we see inquiries, inbound high intent ORGANIC inquiries, increase by 20% just by adding these devices. Web traffic becomes a blessing, not a curse when you can attribute its original source. You invest a lot in your marketing campaigns, but your competition is always happy to eat your lunch. We at Educationconnex are your competitive edge to help capture ROI on your marketing and media support. We can help with 24 Hour Lead management and response and help you increase organic inquiries.
