In 1992 Steven Covey wrote his best-selling book, “The 7 Habits of Highly Effective People”. Covey believed that the way we see the world is entirely based on our own perceptions. In order to change a given situation, we must change ourselves, and in order to change ourselves, we must be able to change our perceptions. Superstar enrollment advisors see the world differently and their perceptions shape their behavior and actions. These principals when applied to an enrollment staff or an individual advisor can transform individuals and a university and help them achieve sustained superior results by focusing on making individuals and leaders more effective.
The internet, the aftermath of the recession and increased fierce competition has caused seismic and rapid change in higher education. These shifts demand a new enrollment model staffed by a different and new type of enrollment advisor to work with a prospective student executing a new type of college search. According to a study conducted by Velocify 62% of inquiries will spend 3 or more hours researching before submitting a request for information. The “new” prospect is better informed and more demanding. Therefore a new approach is required.
How can two advisors with equal capability and resources perform so differently? Similarly, why are so many universities struggling to grow their programs, and yet other schools are growing and thriving? What are successful enrollment efforts doing differently than those that are struggling? Covey offers enrollment teams and advisors a foundation or a philosophical framework for excellence that is not manipulative or purely tactical. These 7 Habits offer great reminders an opportunity to be incredibly different in today’s competitive “me too” landscape. For enrollment advisors, these habits offer a blueprint for success built on timeless principals.
We’ll explore the Habits of Highly Effective Enrollment Advisors in the upcoming blog posts, please stay tuned.
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Since 2008, we have been helping non-profit universities grow enrollment. Please call me at 877-434-1828 or email me at gswinhart@educationconnex.com.
