Strategic Enrollment Marketing
We are a leading strategic marketing company that provides universities and colleges the greatest reach to find and acquire students. With our performance-based solution, our clients can fully measure their results and Return-On- Marketing Investment.
Experts in Higher Education Marketing
- Strategic integrated marketing solutions with core channel expertise
- More than an inquiry provider
- Extensive knowledge of education marketing
- Compliance-focused
- Operational excellence
- Proven performance model
Predictive modeling is a process used in predictive analytics to create a statistical model of future behavior. Predictive analytics is the area of data mining concerned with forecasting probabilities and trends. Predictive analytics turns data into actionable insights, but only when it is integrated in the decision-making process.
We integrate analytics into our strategy using a predictive analytics engine that processes complex data sets into actionable marketing and enrollment conversion insights that help optimize our marketing strategy and increase conversion which helps your institution realize more revenue.
Strategy
Strategy is at the heart of effective marketing and enrollment. Developing key enrollment strategies is often overlooked in favor of executing tactics. We develop research/data driven marketing strategies that drive profitable and scalable revenue over the long term. We apply the right tactics at the right time to the right audiences to meet strategic objectives. Analytics provides clarity on what is working and what is not working. Capture meaningful data points and understand how data points relate to each other to optimize our strategy.
Research: Understanding the “why” behind your student’s behavior and decisions is an integral part of growing enrollment. We are unique in our approach. Prior to launching any campaign we begin with research to understand your student’s core motivators, create audience segments, and identify the best channels and messaging.
We will also conduct research in the following areas:
- Demand for each program offering
- Size of target audience(s)
- Employment demand
- Competitive outlook for each program offering
- Market saturation by program
- Market pricing by program
- Brand equity within market
- Available tactics to reach target audiences
- Cost per lead
- Cost per start projections
- Ability for institution to convert leads to starts
Our research will answer the following:
- Who is your target audience by program?
- Why is your program appealing to them?
- Where can you find them?
- What message produces the best results?
- What is the measurement for success, return on marketing investment (ROMI)?
- Which channels will produce the best results?
Using research and analytics to drive results and channel selection is imperative. We execute integrated marketing strategies which leverage our core channel expertise in the following areas:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC)
- Social Media
- Cost-Per-Lead Vendor Management