SEO
Increase your institution’s relevant website organic traffic to produce high quality inquiries and improve the rate at which all website traffic converts to an inquiry.
Our capabilities include:
- Monthly on-page optimization activities
- Monthly off-site optimization activities
- Monthly website marketing activities
- Monthly reporting
We can help in the following areas:
- Content creation
- Landing page optimization
- Design updates
- Contact form redesign
- Quick contact form
- Press releases
- Social media Integration
- Usability testing
- Paid content promotion
- Link purchases
Our SEO Advantage
- We know education
- Full-service agency
- Conversion-minded
- Manual link building
- Customized & detailed reporting
- Advanced keyword research
- Flexible campaign models
Paid search running parallel with organic search can dramatically increase traffic to an institution’s web site.
Pay-Per Click Services
Pay-Per-Click search campaigns include search engine marketing place your brand in front of prospects when they’re on Google and many other sites so you pay only when someone clicks on your ad. Educationconnex creates PPC campaigns that produce branded, high quality inquires that are affordable, targeted and trackable
Our capabilities include:
- Campaign Development
- Campaign Execution
- Creative & Ad Copy
- Bid Management & Reporting
We can help in the following areas:
- SEO, Mobile & Social Integration
- Forms Structure
- Attention-grabbing icons
- Navigation to improve quality scores and build credibility
- Response mechanism to increase inquiries & ROMI
- Compliance
Our PPC Advantage
- Education focused and SEM experts
- Hands-on and data driven campaign research, development, management, analysis, optimization & testing
- Smarter keyword and placement strategies
- Emphasis on campaign structure
- Continual landing page testing and optimization
- Aggressive integration & adoption of new media channels
The use of third-party Cost-Per-Lead vendors and advertisers to find prospective students based specific programs can augment your media mix and lead flow.
Social Media
Increase and lift both paid media and organic media with our strategic social strategy to produce highly targeted and cost-efficient inquiries. Our strategy allows your institution to have a 360 degree view of prospects and students from initial prospect through alumni.
Our capabilities include:
- Social presence management
- Campaign creation, strategy & management
- Content curation
- Creative development
- Tracking & data integration & attribution
We can help in the following areas:
- Cross – device ad serving and tracking
- Messaging & audience targeting
- Reaching Look-Alike audiences and social connections
- Audience engagement
Our Social Media Advantage
- Highly targeted inquiry generation:
- Age
- Gender
- Geography
- Program
- Behavior characteristics
- Cost-Efficient Cost-Per-Enroll
- Extend reach and frequency to:
- Fan Base
- Social Circles
- Friends
Cost-Per-Lead Vendor Management
As schools seek to increase inquiries and scale their growth we can provide expert Cost – Per – Lead Vendor Management so you can quickly and affordably increase inquiries without expensive testing.
Our capabilities include:
- Managing CPL vendor lead volume and vendor lead conversion
- Planning, placement and vendor negotiation
- Creative development, execution & creative testing
- Lead validation & Lead Delivery
- Real – time reporting and analytics
- Monthly Vendor Invoice Reconciliation
We can help in the following areas:
- Strategic media planning & tactical execution
- Increase lead volume from reliable sources
- Vendor Sourcing
- Vendor Performance
- Lead capture & attribution
- Compliance
- Lead Scoring
Our CPL Management Advantage
- Increased Return on Marketing Investment
- Transparent
- Technology driven
- Affordable
- Expert, experienced team with knowledge of high performing vendors